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Albanian subject pronouns line up neatly with English ones, with two differences: "you" splits into a familiar and a polite or plural form, and "they" shows gender.

ti or ju?

Use ti with friends, family, children and people your age in relaxed settings. Use ju with strangers, older people, officials and in shops: Si jeni? (How are you?) to your landlady in Durrës, Si je? to your cousin. Polite ju takes a plural verb even for one person, the way French vous does.

ata or ato?

English "they" ignores gender; Albanian does not. Ato is for a group of women, or of feminine nouns, with no man or masculine noun among them. As soon as one man is in the group, it becomes ata: Ana dhe Besa janë studente; ato studiojnë në Tiranë, but Ana dhe Arbeni... ata.

You can leave the pronoun out

The verb ending already tells you who is acting, so Albanian, like Italian or Spanish, often drops the pronoun: Flas shqip means "I speak Albanian" on its own. Saying Unë flas shqip is correct too; the pronoun adds emphasis ("I speak Albanian, he doesn't"). English speakers tend to put a pronoun in every sentence, which sounds slightly insistent.

Note that ai and ajo also mean "that" (see the demonstratives topic): ai djalë is "that boy".